Herbert Simon explained that humans often rely on heuristics, mental
shortcuts, to make decisions efficiently.
🔹 Why do we use heuristics?
To make quick decisions based on instincts, beliefs, and past experiences.
🔹 The benefit:
Heuristics allow us to decide faster without excessive overthinking.
🔹 The challenge:
These shortcuts can sometimes lead to errors
in judgment.
👉 Such predictable and systematic errors in thinking are known as cognitive biases.
Daniel
Kahneman and Amos Tversky
studied human decision making and showed that people do not always think
rationally. Instead, we rely on heuristics, and while helpful, these shortcuts
often produce systematic biases in
our judgments.
Common Types of Cognitive Biases:
- Confirmation Bias
- Anchoring Bias
- Availability Heuristic
- Overconfidence Bias
Connection
to Human Computer Interaction (HCI):
Understanding heuristics and cognitive biases is crucial in HCI. It helps IT
professionals design intuitive interfaces and interactions that align with how
users naturally think and decide, reducing errors and improving usability and
user satisfaction.
Why is this
important for IT undergraduates?
By learning about these concepts, IT students can build smarter systems,
enhance user experience, and anticipate user behavior.
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